WebCitigroup spent under $100 million on advertising in digital, print, and national TV in the last year.They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple … WebThen, for the next five weeks, the agency switched to larger ads offering greater detail about Citibank’s services. Those ads ran in the main section of papers, as opposed to more traditional, business-section placement. For the third part of the campaign’s push, Citibank sought to motivate its own employees to promote its services.
CFPB Orders Citibank to Pay $700 Million in Consumer Relief for …
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Case Study: Citibank “Live Richly” Ad Campaign
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